5 Secrets To Optimizing Your Landing Pages

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Lots of affiliates use landing pages to convert their offers better; this is standard procedure among the most experienced.

Seasoned affiliates have tested landing pages versus direct linking a’plenty. They know that an optimized landing page is more effective at getting the sale.

Okay, why? There are a few good reasons.

Don’t Rush Me, I’m Deciding

The magic of landing pages is a bit counter-intuitive. On the surface it looks as though adding an extra step, and not leading the customer to the finish line asap, would hurt sales. But things don’t work this way at all. Customers are skeptical; they hang back and need to be sold. An effective talking-to warms them up and nudges them to lay down the plastic. This is what converts your offer.

Wow, That Sales Page Really Sucks

All of us have seen perfectly good offers with sucky sales pages that were used by the advertiser. You wouldn’t want to direct-link your paid traffic to one like that, and sometimes direct-linking is disallowed by the merchant.

Because You Know What I Like

A landing page that you control and optimize yourself works better. A converting landing page will have copy crafted by a skilled copywriter and the graphics of your choice. They are better at warming up the customer because you have the flexibility to swap things in and out for testing, and a landing page allows you to customize every component to appeal to your targeted demographic.

These are the components you need to swap in and out to sort out what works:

1. Headlines — research shows that your headline is 80% of your ad. Most of your visitors will read the headline, and decide in a split second whether to leave or read on. It had better be compelling and capture them quickly, or else they’ll move along to the next bright, shiny thing.

2. BUY NOW buttons — always have one above the fold, and another at the bottom after you ask for the sale. Test buttons using different colors, positions, texts and maybe even try moving graphics (GIFs).

3. Pictures — Sometimes the less-pretty girl converts the offer better than the white-hot girl in the bikini. Ms. Average may relate better to the more ordinary looking girl. You won’t know unless you test them.

4. Offers — there is a certain degree of unknowable voodoo in this business, and nobody knows why some offers that seem the same convert better (or worse) than others. Swap ’em in and out and find that sweet spot.

5. Networks — I’ll not name names nor point fingers, but sometimes networks scrub and shave. If you’re seeing higher conversions from network B than network A, get suspicious. It’s never a good practice putting 100% of your faith into one offer or network. Of course, this assumes that all aspects are identical, except for the different networks.

There’s no guarantee that a landing page will convert your offer, but using one will maximize your odds of a successful campaign. Testing components by moving them around and swapping them in and out will help you sort out what works best for what you’re promoting.

And another thing: testing becomes less expensive after you’ve moved through the process. You’ll be able to draw on the knowledge you obtained from previous testing for your next campaign.

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